Tuesday, April 12, 2011

Wandering the West Coast with Shay & Ingi









Ready, JET-SET, Go!!!

And off we went to wander the cities of So Cal on a week long mission to find the softest, most luxurious fabrics. Throughout the week, we had lots of fun times and a few not so fun times....but overall, we accomplished exactly what we set out to do! With the help of our favorite GPS, that we fondly named “Barb”, we navigated our way from Los Angeles to Laguna Beach.


For hours, we strolled through the fabric-filled streets of L.A.'s fashion district to showroom after showroom at L.A.’s notorious Textile convention. We were like two kids in a candy store, handpicking our favorite textiles and getting giddy with visions of finalized pieces ; )


All energized and inspired, we kept busy attending trend-forecasting seminars, visiting super chic boutiques, and researching manufacturers and dye houses.


The questions remain… Should we design our own print? What color palette is ideal for our first collection? Should we incorporate the trends of the season? There are so many things to consider...so many possibilities!


Whatever details we decide, in the end it’s all about creating a collection of pieces that truly excite and inspire women...pieces that make them go WOW! Sights set high as we reach for the stars one step at a time!


Smooches,

 

Shay & Ingi